Should My Wannabe Influencer Pal Cease Using Me for Content?

The Prosecution: Beth

Sometimes I'm recorded while I’m eating. I’ll see myself on her social media – it’s like a sudden shock.

A close companion of a decade, she, calls herself the “content queen”. It’s fun for a short while, but it strains our relationship.

Being highly outgoing, there's a constant urge the need to record everything constantly. During meals out, she says, “The phone eats first,” and takes photos with the flash on, which makes me cringe. I don’t like it when other people see her performing for the camera – I experience vicarious awkwardness. Another annoyance is because meals lose their warmth.

She's not quite an online personality yet, but Marielle is aspiring to become one. She makes vlogs about living in our city, her daily routine, and her styling career. Her content is good, credit where it's due, but I don’t want to be dragged into it. On occasion I'm captured while dining, or just accompanying her. I’ll see myself on her Instagram later, and it pops up like a surprise: I might be bare-faced, an awkward face or photographed while eating. It feels invasive.

She also anticipates that I will to record her at inconvenient times. Sometimes I’ll be talking to another person, or we’ll just be spending time in the street. The dynamic feels like our bond has turned into me serving as her free crew. She could easily hire someone if she wanted high-quality content. Upon mentioning my unease about the situation, she brushed it off. She’s taken me to several industry functions, which were appreciated, but that doesn't compensate for all the energy I invest helping her make content.

I appreciate that Marielle has helped me with my career in design, but I resist our friendship to become just a ledger of exchanges. I don’t feel she's insincere or inauthentic, but sometimes I feel that if the camera is out, we will start performing in a way that makes us look good for her vlog.

She will say, “OK, look happy!” and film me laughing with another. It feels forced. It's crucial her to understand that our 10-year friendship still has limits. I enjoy spending time with her, but I also desire to enjoy it without being recorded, edited, or posted for an viewers. I’m not a accessory for her Instagram.

The Defence: Marielle

I want Beth to see that the creations we make together can get us a foot in the door.

I love shooting content. It's more than a pastime; it’s part of who I am. Creating videos and documenting experiences online allows me to show my personality and engage with people in novel forms.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your interests. I admire people on TikTok who pull off that style of informal, self-made film-making.

Content creation is my interpretation of living actively: observing the details, sharing them with an viewership that appreciates the craft behind it. I never intend to make my friend uneasy. Taking her to professional gatherings was my way of sharing opportunities, providing her a chance to experience behind-the-scenes moments that could help her career in design too. That isn't leverage, it’s just being pragmatic.

I would take her to these events even if she refused to assist me, but I want her to see what the work we make together can get us: an opening. I know not everyone enjoys being on camera, but often unplanned moments is what makes material genuine. Appearing on video from time to time is an inherent aspect of being my friend. I'd remove anything she asked, but she hasn't made such a request yet.

I don't demand anybody to be my personal filmmaker, but friends help each other in minor capacities. My assumption was filming a short video now and then would be fun for Beth. Innovation flourishes in collaboration, and having Beth around makes projects energetic and pleasurable. I never force her to take part in anything, and I’d never deliberately embarrass her. But creating content jointly occasionally is part of how I record our time together.

I value Beth’s friendship deeply and don’t want content creation to come between us. I am ready to find middle ground: like asking before recording, and avoiding angles that might make her uncomfortable.

This is not about control, it’s about expressing my perspective while still considering hers. Clearly making content is not a substitute for real connection: it’s just part of how I experience life and I desire her to be involved in a way that’s enjoyable for each of us.

Outside Perspectives: Public Sentiment

Should Marielle stop filming herself and her friend when they are socializing?

Nothing is more excruciating than having a companion point a camera at you. I understand that it's her passion, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to collaborate with. With the dark, looming future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something professionally, you can’t ask your friends for assistance repeatedly, even if they have helped previously. While she enjoys shooting, that doesn't imply all those around her is willing material. She needs to respect her friend's personal space.
Ankit, 26

She may enjoy making content and showing off her life publicly, but it isn't for everybody. It’s nice she has helped Beth’s career, but she must to hear what Beth wants.
Emma, 27

It sounds like you care about each other, so hold on to that and ensure it’s the priority in your relationship. Foster some real memories, where genuine feelings are stored, not online archives. Even public figures who seem to share their worlds actually have more privacy than it appears.
Sarah, 53

She seems to be not fully engaged nor authentic when she’s with Beth – she’s working. Each appears confused as to what’s reasonable. The answer is not found in trying to alter one another, but in each establishing clear limits around what is comfortable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their friendship?

Jacqueline Barber
Jacqueline Barber

A tech entrepreneur and writer with over a decade of experience in digital innovation and startup ecosystems.